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Curve Fitness Center
Curve Fitness Center facilities are decidedly glamor free, open just seven hours a day, with no showers, massages or fruit smoothies. You walk in, follow the drill, and leave.
What Curve Fitness Center has done is break through the perception that you have to be fit, coordinated, and thin to go to a gym. Here you'll find more women in sweat pants than Spandex.
Costs are an initiation fee of $40 to $70 and monthly rate of $29 to $49, depending on location.
Because muscle weighs more than fat, Curve Fitness measures success in inches, not pounds lost.
Curves' gyms are small, simple workout joints, often in strip malls; that attract mostly female customers over 30 who have never worked out much. They offer only one service: a tightly structured, 30-min. circuit-training workout on eight to 12 exercise machines. A recorded voice tells you when to move to the next machine.
An exerciser spends only 30 seconds at a station, then keeps her heart rate up by walking or jogging in place before moving to the next one.
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