Curve Weight Loss

Curve Weight Loss facilities are decidedly glamour free, open just seven hours a day, with no showers, massages or fruit smoothies. You walk in, follow the Curve Weight Loss drill and leave.

Curve has broken through the perception that you have to be fit, coordinated and thin to go to a gym. And you will find more women in sweat pants than Spandex.

Costs are an initiation fee of $40 to $70 and monthly rate of $29 to $49, depending on location.

Because muscle weighs more than fat, Curves weight loss measures success in inches, not pounds lost.

Curves' gyms are small, simple workout joints, often in strip malls, that cater to overweight women who have never worked out. They offer only one service: a tightly structured, 30-min. circuit-training workout on eight to 12 exercise machines. A recorded voice tells you when to move to the next machine.

An exerciser spends only 30 seconds at a station, then keeps her heart rate up by walking or jogging in place before moving to the next one.

The gym chain attracts mostly female customers over 30 who haven't worked out much.

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